Record sales really must be slipping in the MP3 era, because more and more rappers are branching themselves out to other areas of business, and one of the most recent areas to be explored is alcohol. Ludacris isn’t the first to do it, but at least he teamed up with a reputable brand, Birkedal Hartmann, to create his new cognac called Conjure. Ludacris hopes to sell a million bottles this year, and be the first “platinum bartender”. Don’t worry, this one won’t cost you an arm and a leg, or the chain on your neck. $34.
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